#BeSafeBeSound Campaign

Counter Terrorism Policing is collaborating with the UK’s music industry to help live music fans #BeSafeBeSound this year..

Since 2019, the #BeSafeBeSound campaign has reassured music fans and encouraged them to tell security if they see something that doesn’t feel right. 

The #BeSafeBeSound campaign is encouraging music fans to tell security if they see something that doesn’t feel right.

Over the years, #BeSafeBeSound has reached millions of people. It has been supported by major festivals and venues including Glastonbury, The O2, Leeds & Reading Festival, TRNSMT, BBC Radio 1’s Big Weekend, Creamfields, Utilita Arena, Wembley Arena, and many more. 

Research has shown that the #BeSafeBeSound campaign is welcomed by music fans. When we asked 18 to 24-year-olds about the campaign, over a third said the campaign would make them feel:

  • More vigilant when attending a live music event
  • More likely to tell security staff if they saw something that didn’t feel right
  • Safer when attending a live music event
  • Reassured about safety at live music events

This summer will see millions of people across the UK enjoying themselves at major events such as music festivals, sporting events, bank holidays and Pride.    

Unfortunately, we know that these events and venues could be attractive targets for terrorist activity.  That’s why Counter Terrorism Policing is collaborating with event organisers and businesses across the UK to help keep the public safe this summer.  

Here are some quick tips to help you have a safe and enjoyable time:

  • Arrive early, allowing more time for security checks and measures.
  • Be patient with security checks. It might seem inconvenient, but they are in place to help you.
  • Keep it simple and minimise what you carry. Fewer bags to search will speed up entry.
  • Stay alert and look out for each other. If you see something that doesn’t feel right, tell security. Don’t leave it to someone else. 
  • Don’t leave bags unattended. Never agree to look after a stranger’s bag, no matter how genuine they seem.
  • If there is an incident, listen to staff and any announcements.

In an emergency, always call 999.

For further information and to access the digital toolkit for your business click here